The Suburban Commute: The Selling Point For Many Homebuyers And How To Use It

Posted on: 17 November 2016

When you are starting out as a fresh-faced real estate agent, you are taught how to sell to all kinds of people. Everyone looks for something a little different in the places they call home, and you have to figure out what that is and find it for them. However, there are also some very common selling points that you might overlook when you are trying to find your clients the perfect home. One of those common points, the "suburban commute," is something that everyone from single people to married couples with families and retirees want to know.  Here is how to use this selling point when you are close to closing a deal.

Wavering Buyers and Cheap Transportation

Singles, couples, families, and retirees all look at a home or apartment and think about how they are going to get around. Can they walk, bike, or ride the bus to work? Are others from work close by for carpooling? Would a taxi or other paid driving service pick them up at this location? Research all transportation options and be ready to provide them if a client is wavering over a deal because of transportation. Of course, use your discretion if the service will not be a benefit and help close the sale.

Some ways in which you can encourage the close of the sale or lease is by asking the client how far work is from that location. You can also point out the nearest bus stop, the frequency with which the client can catch the bus, available taxi and car services, and any other transportation services the client might find useful. Use a mapping app to calculate distance for everything the client needs to get to, and that may help as well.

Subways, Tubes and El-Trains

If you are fortunate to live and work in a major metropolitan area where the subways, tubes, and/or "El-trains" reach way out into the suburbs, then use this as a selling point too. A conservative walk or bike ride to the nearest train platform may be just enough to get buyers and renters excited about the homes you show them. It means they will not have to take, own or use a car, and the trains are fast enough that they can get to work quicker than if they did drive. Additionally, most of these trains run on loops, and more than one train runs on the loops during the busiest times of the day, a fact that will appeal to anyone looking for an easy commute.